ATLANTA — Porsche is unveiling two pilot programs on the U.S. East and West Coasts to give drivers short-term, on-demand access to Porsche sports cars.
“We want to offer a choice in how people experience the thrill of driving a Porsche,” said Klaus Zellmer, President and CEO of Porsche Cars North America, Inc. (PCNA). “Our market research shows that consumers want options across a spectrum from access to ownership. The Porsche Drive and Porsche Host pilots are exciting, non-traditional ways to let customers choose how they get behind the wheel of a Porsche.”
Porsche Drive
PCNA is following up on its monthly subscription plan, Porsche Passport, with a short-term rental pilot called Porsche Drive. The program, powered by Clutch Technologies LLC (Clutch), offers a wide range of new Porsche models for periods from a few hours to a week. It launched this week in Atlanta.
Porsche Drive includes white-glove concierge delivery service. Once a reservation is confirmed, the vehicle will be delivered within two hours to the customer’s requested location in metro Atlanta. The service features hourly (four-hour minimum), daily, and weekly usage options for current model cars from all six Porsche model lines, including the iconic 911. Access to specific model variants will depend upon availability.
Prices for Porsche Drive run from $269 (+ taxes and fees) for four hours in a Macan or 718 Cayman or Boxster, to $2,909 (+ taxes and fees) for weekly usage of a 911. Clutch will manage customer interaction as well as the end-to-end service delivery for Porsche Drive. To reserve a Porsche Drive vehicle, customers can make contact with Porsche directly through a chat on the www.porschedrive.us website, by phone at 678-831-6291, or by email at atlanta@porschedrive.us.
Porsche Host
A second short-term program, Porsche Host, is a peer-to-peer pilot developed by Porsche Digital, Inc. with car-sharing marketplace provider Turo. The Porsche Host program will be available in Los Angeles and San Francisco via the Turo platform. Porsche cars in the program are owned by Turo hosts.
The Porsche Host program will launch October 8 in Los Angeles and San Francisco. The program includes a group of outstanding Turo hosts who have been trained to offer a five-star Porsche experience. Guests can book a Porsche from a Porsche Host via the Turo app or website, for periods ranging from one day to a month or longer.
About Porsche Cars North America, Inc. | One Porsche Drive, Atlanta, GA 30354 USA
Established in 1984, Porsche Cars North America, Inc. (PCNA) is the exclusive U.S. importer of the Porsche 911, 718 Boxster and 718 Cayman; Macan and Cayenne; and Panamera. Headquartered in Atlanta, Georgia since 1998, PCNA is also home to the first Porsche Experience Center in North America featuring a module-based 1.6 mile driver development track, business center, and fine dining restaurant, 356. The company operates a second Porsche Experience Center near Los Angeles. That 53-acre complex features a driver development track with eight educational modules totaling 4.1 miles, a business center, and Restaurant 917. PCNA employs over 300 people who provide parts, service, marketing, and training for 190 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the Porsche brand’s 70-year history of leadership in the advancement of vehicle performance, safety, and efficiency. PCNA is an indirect wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany.
At the core of this success is Porsche’s proud racing heritage that boasts some 30,000-plus motorsport wins to date.
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For Porsche apps: http://www.porsche.com/usa/entertainment/apps/
Photos and video footage are available to accredited journalists on the Porsche Press Database at http://press.porsche.com/
SOURCE Porsche Cars North America, Inc.
