ROSLYN HEIGHTS, N.Y. — SKINNYPIZZA known for its fast casual, build your own pizza shops (SKINNYPIZZA.COM), is now available at your local supermarket (SKINNYFROZEN.COM).
Joseph Vetrano, CEO and Founder said, “SKINNYPIZZA, a clean label pizza, represents what every mom wants to feed the family. We are thrilled for this enormous opportunity to finally bring SKINNYPIZZA to the supermarket chains. I always asked why a healthy pizza can’t be next to all the leading brands. Why do they need to be in a healthy food section?
SKINNYPIZZA is now available right next to the top selling brand pizzas. Consumers now have the option to select pizza that contain artificial ingredients (Potassium Bromate; an ingredient banned in most countries) or SKINNYPIZZA that is pure and clean.
Vetrano said, “We only source premium ingredients and pile on the flavor, without packing in the carbs & calories. We use simple ingredients: wheat flour, all-natural part-skim mozzarella, and organic tomatoes. Uncured pepperoni that is nitrite and nitrate free are used for our meats. Our Gluten-Free Cheese pizza is simply the best on market. It has been endorsed by the Celiac Disease Foundation.”
SKINNYPIZZA began rolling out the pizza’s 7 months ago. The first chain to take it in was Wakefern Group, (Shoprite) followed by HEB & Giant Eagle. The brand has had great success and with that it has partnered with the national brokers Alliance, Integrity and Acosta.
Gary Levin, an account executive with Alliance said,“With the SKINNYPIZZA brand launching at Shoprite over the past 7 months Sales Growth has been amazing. Going from 300 units per week up to 700 units per week @ 130% increase and still climbing one of the fastest growing brands I have seen in years. When on promotion the promotional lift is estimated at 500%. The product eats extremely well, and the best part is its good for you, imagine that good for you and taste good both in the same sentence.”
Vetrano also said, “We are also coming out with a great tasting Cauliflower Crust pizza. The roll out for that is late 4thquarter.” He said, “the bottom line is that pizza needs to taste great, SKINNYPIZZA® is both great tasting & clean label for all to enjoy!!“
Currently SKINNYPIZZA has 3 SKUS, Mozzarella & Provolone Cheese, Uncured Pepperoni and Gluten-Free Cheese.
SOURCE SKINNYPIZZA
