Combined Viewership Across TV and Digital Up +8% vs. 2017 ‘Thursday Night Football’ 10-Game Average
Eagles-Giants on FOX, NFL Network & FOX Deportes Scores an 8.9 HH Rating and 14.7 Million Nielsen-Measured Viewers – Up +6% and +7% vs. 2017 ‘Thursday Night Football’ 10-Game Average
Average Minute Audience on All Digital Platforms, Including Amazon, Hits 773K – Up +76% vs. 2017 ‘Thursday Night Football’ 10-Game Average
Thursday Night Football Presented by Bud Light on Thursday, October 11 featuring the Philadelphia Eagles’ 34-13 win over the New York Giants in Week 6 was seen by an average audience of 15.3 million viewers across all platforms, including FOX, NFL Network, FOX Deportes, NFL digital, FOX Sports digital, Amazon and Yahoo Sports – up +8% versus the 2017 10-game Thursday Night Football average and up +2% versus last year’s Week 6 Thursday Night Football matchup between the Eagles and Carolina Panthers (TV + digital).
The Nielsen-measured audience was 14.7 million viewers – up +7% versus the 2017 10-game Thursday Night Football average on CBS/NBC and NFL Network (13.8 million) and +1% versus the 2017 Week 6 Thursday Night Football game (14.6 million). Additionally, Eagles-Giants scored an 8.9 HH rating – up +6% versus the 2017 10-game Thursday Night Football average (8.4 HH rating).
Digital streaming across Amazon Prime Video, Twitch, NFL digital platforms, FOX Sports digital platforms and Yahoo Sports produced an average minute audience of 773K – an increase of +76% vs. the 2017 10-game average (439K) and +55% vs. last year’s Week 6 Thursday Night Football matchup between the Eagles and Panthers (498K).
Amazon Prime Video and Twitch reached a total of 2.4 million combined viewers worldwide for the FOX NFL Thursday pregame show and the Eagles-Giants game. For the Eagles-Giants game alone, 2.1 million worldwide viewers initiated a stream on Prime Video or Twitch. The average worldwide audience watching Thursday Night Football for at least 30 seconds on Prime Video or Twitch was 535K.
The 2018 Thursday Night Football Presented by Bud Light season continues Thursday, October 18 when the Arizona Cardinals host the Denver Broncos on FOX, NFL Network and Amazon Prime Video (availability subject to blackout). Coverage from Arizona begins at 6:00 PM ET on NFL Network with NFL GameDay Kickoff.
