Arlington, TX — Entering into its fourth year of successful KAABOO events in San Diego and a recently announced destination event in Grand Cayman in 2019, KAABOO continues its expansion — this time coming to Texas. KAABOO Texas will be a collaboration between KAABOO and the Jerry Jones Family, the visionaries behind the legendary Dallas Cowboys.
The event will debut at AT&T Stadium in May 2019. KAABOO’s distinctive brand, which provides a five-star live entertainment experience, featuring world-class music, hilarious comedy, inspiring contemporary art, delicious gourmet cuisine + craft libations, a Vegas-style day/night club and a curated host of pampering amenities.
This upscale experience pairs well with Jones’ vision for the Dallas Cowboys, which has cemented its status as the highest valued sports franchise in the world. KAABOO Texas will represent both brands shared energy, creativity, and willingness to elevate traditional concepts.
The Cowboys organization has been on the cutting edge of creating more engaging experiences, providing new and unconventional ways to connect with fans, making the KAABOO brand an ideal partnership.
When the worlds of sports and music collide, the result is an unparalleled entertainment experience. KAABOO Texas represents the first time a multi-day nationally recognized music and lifestyle event has ever partnered with an NFL ownership group.
With a capacity of nearly 100,000, AT&T Stadium is recognized internationally as perhaps the most spectacular and state-of-the-art sports venue in the world. It is a facility that is sure to provide the quality and comfort characteristics of KAABOO’s highly-amenitized festival offerings, which will utilize space both inside and outside the stadium.
The home of the Dallas Cowboys is an ideal venue, and no stranger to high-profile, large scale events, attracting a wide range of national and international attention.
The stadium has already played host to Super Bowl XLV (February 2011), the NCAA Final Four in men’s basketball (April 2014), the inaugural College Football Playoff Championship Game (January 2015), Academy of Country Music Awards (April 2015), WrestleMania (April 2016) and several others.
“The partnership between the Jones family, AT&T Stadium, and KAABOO promises an unforgettable entertainment experience for all guests,” remarks KAABOO Chief Brand + Marketing Officer Jason Felts. “KAABOO Texas will be a multi-day experience with the celebratory energy of a high-stakes game and the curated music, art and lifestyle experience representative of KAABOO. The Cowboys pride themselves on being at the forefront of exciting industry change, making this partnership a compelling fit for both organizations.”
“We are always looking for innovative partnerships that allow us to provide our market and a diverse demographic with a unique opportunity to engage with us. KAABOO Texas is a chance for people from all over the world, football fan or not, to experience AT&T Stadium through an incredible live entertainment event,” says Stephen Jones, Chief Operating Officer of the Dallas Cowboys.
As the saying goes, everything is bigger in Texas, and KAABOO Texas is no exception to the rule.
Guests can expect a lineup with a rock-centered focus, complete with chart-topping hit makers, bucket-list artists, and the familiar nod to local culture.
KAABOO has made a name for itself as not only a music festival, but an immersive experience for all five-senses. In addition to big-name music headliners, guests will be exposed to cutting edge contemporary art exhibits at ARTWORK; hilarious household name comedians at HUMOR ME; enticing culinary and craft beverage offerings at PALATE; and a full spectrum of INDULGENCES for which KAABOO has become famous.
Together, the Jones family and KAABOO are shifting the live entertainment paradigm and creating a new festival set to revolutionize the fan experience. KAABOO Texas takes place May 3-5, 2019 with the full lineup announcement coming later this year.
SOURCE: Dallas Cowboys Release
