NEW YORK — SiriusXM and Barstool Sports, a leading comedy, sports and men’s lifestyle brand, are teaming up to launch a new 24/7 channel on SiriusXM, starting in January, 2018. The Barstool Radio on SiriusXM channel will air nationwide on satellite radios and on the SiriusXM app, and will showcase the site’s funny, irreverent and unfiltered approach to covering sports, men’s lifestyle, popular culture and more.
The news was announced yesterday by Barstool Sports founder Dave Portnoy.
Portnoy’s announcement can be viewed here: http://bit.ly/2zDQKLm.
Last December, SiriusXM and Barstool teamed up to launch a daily show, Barstool Radio on SiriusXM, hosted by Barstool Sports founder Dave Portnoy, Kevin “KFC” Clancy and additional Barstool personalities. The new daily lineup on the Barstool Radio on SiriusXM channel will feature Barstool Radio, a rotation of existing Barstool podcasts and new, original shows. Additional details on that programming will be announced at a later date.
Barstool has a very unique and compelling voice in today’s media landscape and SiriusXM’s uncensored national platform is the perfect way for that voice to reach and interact live with fans across the country. The daily Barstool Radio show that launched a year ago has been very well received and the new channel will deliver Barstool’s brand of entertainment to SiriusXM listeners on a much larger scale 365 days a year.
“We’re excited to build on our relationship with SiriusXM. They’ve been big believers in our brand and our voice,” said Dave Portnoy, Barstool Sports’ Founder. “The results already speak for themselves this past year and the sky is the limit with this channel.”
About Barstool Sports
Barstool Sports is the leading face and era of comedy and a driving force in sports, entertainment and men’s culture. Created in 2004, Barstool has generated a massive cult following of loyal fans across its blog, podcasts, video series, events and appearances. It is the fastest growing brand in social media for men ages 18-34 with a following of 12 million. Barstool and its personalities have launched over 17 hit podcasts including “Pardon My Take,” “Fore Play,” “The Rundown,” “Zero Blog Thirty” and “Podfathers” and created the viral trends Saturdays Are for the Boys and RIP Harambe. Barstool has partnerships with Facebook and Snapchat where they air original shows “The Starting 9” and “Barstool 5th Year.” For Super Bowl LI, Barstool made its television premiere on Comedy Central with “The Barstool Rundown: Live from Houston” which was the No. 1 show on late night television throughout its four day run. Known for its original takes and unfiltered view of most everything, Barstool Sports is the controversial brand that people love or love to hate.
About SiriusXM
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the world’s largest radio company measured by revenue and has approximately 32.2 million subscribers. SiriusXM creates and offers commercial-free music; premier sports talk and live events; comedy; news; exclusive talk and entertainment, and a wide-range of Latin music, sports and talk programming. SiriusXM is available in vehicles from every major car company and on smartphones and other connected devices as well as online at siriusxm.com. SiriusXM radios and accessories are available from retailers nationwide and online at SiriusXM. SiriusXM also provides premium traffic, weather, data and information services for subscribers through SiriusXM Traffic™, SiriusXM Travel Link, NavTraffic®, NavWeather™. SiriusXM delivers weather, data and information services to aircraft and boats through SiriusXM Aviation™ and SiriusXM Marine™. In addition, SiriusXM Music for Business provides commercial-free music to a variety of businesses. SiriusXM holds a minority interest in SiriusXM Canada which has approximately 2.8 million subscribers. SiriusXM is also a leading provider of connected vehicles services, giving customers access to a suite of safety, security, and convenience services including automatic crash notification, stolen vehicle recovery assistance, enhanced roadside assistance and turn-by-turn navigation.
Source: SiriusXM
