WESTPORT, Conn. — Marketing and media strategy agency Women’s Marketing announces the expansion of its Amazon practice, with the appointment of Rina Yashayeva, VP, Marketplace Strategy as well as an exclusive partnership with leading Amazon brand protection expert, Market Defense. “These additions will strengthen our already robust Amazon strategic services,” says Women’s Marketing CEO Andrea Van Dam, “and help our clients grow on the world’s most dynamic marketplace.”
Yashayeva joins Women’s Marketing from Amazon.com where she led vendor management across the Beauty and Personal Care sector, and developed launch strategies for dozens of brands. At Women’s Marketing, Yashayeva will oversee the team of Amazon specialists and report to Chief Digital Officer, Brandon Heagle. “Rina has the deep platform experience necessary to guide clients through the Amazon ecosystem and build meaningful strategies. This should benefit our clients significantly during this time of marketplace growth,” says Heagle.
In addition to this talent acquisition, Women’s Marketing has entered into an exclusive partnership with Market Defense. The partnership will marry Women’s Marketing’s expertise in Amazon Marketing Strategy, Marketing Services, Content Optimization and Platform Management with Market Defense’s leadership position in Brand Protection across the marketplace. Market Defense defends brands from trademark and IP infringement, counterfitters, and unauthorized sellers.
“Amazon is not a set it and forget it platform and with its fantastic opportunity for brand discoverability and growth, comes responsibility to protect brand DNA – which includes trademark and reputation as well as fighting the counterfeit and gray market resellers that are infringing on profit,” says Women’s Marketing CEO, Andrea Van Dam.
“Amazon is more than a marketplace, it is a search engine for product discoverability. It might be a brand’s chance at a first impression with a consumer, so protecting brand credibility and identity is critical,” adds Heagle. “Our partnership with Market Defense combines two very unique skill sets and core competencies into one very powerful solution for brands looking to defend and accelerate their sales on Amazon.”
“We’re thrilled to partner with Women’s Marketing and their portfolio of accounts active on the Amazon platform. The results they’re driving are leading the industry, and we will only improve that by eliminating unauthorized sellers that are cutting into profits and growth,” says Chad Annis, Founder and CEO of Market Defense. “Owning the buy box is tablestakes for brands looking to control their own destiny on Amazon; our ability to do so is paramount which is why Women’s Marketing has partnered with us,” adds Annis.
Highlights of Women’s Marketing’s strong agency partnership with Amazon include a track record of driving outlier returns and growth, and the first AMS Agency case study published on Amazon.
About Women’s Marketing:
The company for rising stars. Since 1982, Women’s Marketing has fueled growth for hundreds of ambitious, independent brands in consumer categories. As the leading marketing and media services agency for high-growth businesses, Women’s Marketing is the authority on what consumers want and expect today from brands on the edge, not the middle. With a keen focus on consumer preferences, each client strategy is custom built from individuals up, ensuring the right mix of scale, value and influence. This approach to brand and performance marketing is managed by unique talent that has built brands for a living.
Award-winning industry content resides here: womensmarketing.com.
SOURCE Women’s Marketing, Inc.
