LOUDOUN COUNTY, Va. — The Washington Redskins players and staff were invited to an exclusive event on Monday, Sept. 24 with BEDGEAR, the newly announced Official Pillow and Mattress Partner of the Washington Redskins.
The Redskins are the first professional team to get fit for BEDGEAR’s all-new M3® Launchpad, the world’s first modular mattress with dual-sided, Independent Suspension™ units that provide preferred support and No More Comfort Compromise™, designed to be upgraded during the life of the mattress for complete personal customization.
The event featured a private opportunity for players and staff to get fit for their own pillow and mattress best suited for their body type and sleep position, providing total sleep comfort for optimal spinal alignment and maximum recovery at night.
“Professional athletes such as the Washington Redskins have extreme body types that have an even greater need for personalized fit sleep products to ensure that they have the support needed to wake up ready to achieve more on and off the field,” said Eugene Alletto, founder and CEO of BEDGEAR. “We’re excited to share the M3 with the Redskins, as well as their fan base, in support of their active and healthy lifestyles.”
BEDGEAR is a founding partner of the Rest and Recovery Center at the Inova Sports Performance Center at Redskins Park. The Redskins will utilize BEDGEAR products in the center to help maximize players’ recovery.
“The Redskins understand how important it is for our athletes to be able to get a good night’s sleep,” said Eric Schaffer, Senior VP of Football Operations and General Counsel. “Our partnership with BEDGEAR is another step we’re taking to improve the rest and recovery of our players.”
For photos from the fitting event, visit https://spaces.hightail.com/receive/IzUD5CLpN7. For more information on BEDGEAR and its products, visit bedgear.com.
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ABOUT THE REDSKINS: Headquartered at Inova Sports Performance Center at Redskins Park in Ashburn, Virginia, and owned by Daniel Snyder, the historic Washington Redskins Football Club has won five World Championship titles including the 1937 and 1942 National Football League Championship games, as well as Super Bowls XVII, XXII and XXVI. Founded in 1932 as the Boston Braves in Massachusetts, the team changed its name to the Redskins in 1933 and relocated to Washington, D.C., in 1937. Since then, the team has become one of the most recognizable professional sports franchises in history, featuring multiple Hall of Fame coaches, 19 members of the Pro Football Hall of Fame (with 11 others who also were Redskins) and becoming the first team in the NFL with an official marching band and fight song, “Hail to the Redskins.” The Redskins have been owned by Dan Snyder since 1999, and beginning in 1997, began playing their home games at FedExField in Landover, Md.
ABOUT BEDGEAR® PERFORMANCE®: Sleep was boring until 2009 when BEDGEAR® redefined sleep as an activity with their patented heat and the first moisture management fabric technologies, which create a more awake and connected population. As the only brand of Performance sleep products, the company introduced personalized fit pillows and mattresses, providing 100% of total sleep comfort based on an individual’s sleep position and body frame. BEDGEAR is proud to manufacture in the U.S., and focuses their innovation on being additive and supportive of specialty retailers. BEDGEAR’s products are sold in more than 4,000 retail stores across the globe and have earned more than 100 trademark registrations. Since inception, BEDGEAR has partnered with professional athletes, and has become the choice of more than 15 professional and Olympic sports teams and to the world’s largest marathon, the TCS New York City Marathon. The brand currently features over 200 individual athletes and opinion leaders that sleep on personalized fit products as part of their training regimens. Throughout the years, BEDGEAR has become an iconic American brand that has grown beyond borders to a global footprint from which they’re driving World Peace through commerce. Sleep Fuels Everything®! Learn more at bedgear.com.
SOURCE BEDGEAR
