Players Media Group – a leading sports-centric new media entertainment company – announced the creation of its newest business vertical, ProClass, the first-of-its-kind virtual sports training platform where fans around the world can unlock the secrets to the game they love, taught by the professional athletes they idolize.
On top of world-class instruction and top talent, ProClass will create a unique and customized user experience.
Each class will offer fans the opportunity to train with the best for a monthly subscription.
ProClass will launch January 1, 2021 at proclass.com, followed by the iOS and Android app for download on any device.
ProClass joins PlayersTV, the athlete-owned media network dedicated to Athlete-Sports lifestyle and culture entertainment, to build the ultimate secondary recurring revenue stream system within Players Media Group by monetizing athletes’ professional skills and knowledge.
Leveraging PlayersTV’s 100mm+HH reach, the 300mm+ social reach of its 30+ athlete investors and new athletes, ProClass is another destination for pros to build their brand and monetize their intellectual property while producing world-class exclusive content for their fans.
More than 25 professional athletes are joining ProClass to offer unique, customized user experiences with the initial launch of ProClass Basketball on January 1st featuring NBA Hall of Famer ALLEN IVERSON, 5x NBA All-Star DAMIAN LILLARD, 4x NBA All-Star DEMAR DEROZAN, 10x All-Star CHRIS PAUL, NBA All-Star KYLE KORVER, NBA stars TYLER HERRO and DE’AARON FOX as well as WNBA superstars TE’A COOPER, ANGEL MCCOUGHTRY and AERIAL POWERS, among many more.
Each ProClass will feature a different user experience with a variety of training, timed workouts and breakdown of knowledge directly from the athlete – from Paul’s vision & IQ and DeRozan’s mid-range scoring to Powers’ attack moves and Lillard’s scoring secrets – in digestible easy to follow training programs.
“We want to change sports forever through offering high-level skill development for parents, coaches and athletes of all ages. By creating a centralized destination for all things sports training, not only will users gain access to the top athletes in the world, but also the trainers and coaches that have helped them get there. With ProClass, users will now be able to get inside access to the specific workouts, actions and strategies elite athletes use to maximize their on the court/field performance,” said Collin Castellaw, President of ProClass and co-founder of Players Media Group.
Players Media Group original investor and 10x NBA All-Star Chris Paul said the collective of athlete knowledge is groundbreaking. “”For years, trainers and analysts have been dissecting NBA and WNBA players’ game on the court, whether in a training video or a post-game analysis. They deem themselves as experts by breaking down plays…why we chose a certain move, what we were thinking at that moment, and how it impacted the game. Who better to share that wealth of knowledge than the players themselves.”
“ProClass brings together the best of the best – and even as a player with over a decade of experience, I’m excited to learn what A.I., DeRozen and Aerial Powers have to say and what is their secret sauce. It helps all of us as players to get better, and I’m excited to be an integral part of the team at ProClass to depart that knowledge to fans who want to improve their own game,” said Paul.
WNBA star Te’A Cooper of the Los Angeles Sparks plans to give fans an insider’s view. “I chose to join pro class to give people the inside scoop on my game and the courage to believe in themselves and see the way I train. Fans can expect to see real live drills, explanations, and get the opportunity to workout like a pro. This will be a unique experience because I will virtually be right there with you,” said Cooper.
In the future, ProClass will expand with additional sport verticals and feature the pro athletes’ elite trainers as well. Users will also be able to upgrade to an all sports option to garner access from the full slate of ProClass athletes in one platform.
Leading the helm with President Collin Castellaw is new CEO Adam Linkenauger who has dominated social media channels with the #1 basketball and baseball online training programs with a combined 5.2 million followers.
Drawing from Linkenauger and Castellaw’s expertise in creating unique content to fill consumer demand alongside PMG’s stable of the world’s best pro athletes and new platform, ProClass is in a strong position to dominate the virtual sports training marketplace.
Linkenauger adds, “There’s never been a training asset like ProClass that connects the best information with futuristic technology, and I’m so excited to see how we positively affect sports development across the world in years to come. After 15 years of developing sports training companies, I’ve never seen anything comparable to what ProClass is bringing to market, and this is just the beginning.”
