NEW YORK — NASCAR driver Jimmie Johnson and Ally revealed the new look for the No. 48 Ally Chevrolet this morning, unveiling a blend of Ally’s unique branding along with Johnson’s iconic number and color.
In October, Ally, a leading digital financial services company, announced that it would join Hendrick Motorsports as the whole-season primary sponsor of Johnson’s team in 2019 and 2020. The sponsorship will feature Ally on the champion driver’s cars throughout the full 38-race NASCAR schedule, beginning with February’s 2019 DAYTONA Speedweeks and the 61st running of the DAYTONA 500.
“This is an exciting beginning with Ally, and we wanted a car that conveyed that excitement to our fans,” Johnson said this morning after unveiling the new car on Good Morning America. “Personally, I’ve put a ton of time in on this paint scheme to help our team develop the new look.”
Johnson, who is signed with Hendrick Motorsports through 2020, selected a black gloss as his base color with matte decals in Ally’s color pallet. Johnson’s iconic neon yellow 48 will anchor the car.
“We wanted Jimmie and fans throughout the country to love the car, so we were ecstatic that he took such a hands-on approach to developing a paint scheme that would stand out and his fans would embrace,” said Andrea Brimmer, chief marketing and PR officer for Ally. “It’s just another example of why our relationship is such a great match. His values line up with Ally’s approach. We both have high standards and want to make sure we ‘Do it Right’ for our fans and customers.”
