PLANO, Texas — While Super Bowl LV will look different, the game is still expected to be one of the most-watched events of the year — and one of the biggest snacking days of the year.
Today, Frito-Lay, the $17 billion snacks division of PepsiCo, has officially launched a portfolio campaign called “‘Twas the Night Before Super Bowl” — a sequel to the popular “‘Twas the Night Before Kickoff” — which will feature the most NFL stars ever seen in a PepsiCo commercial: Peyton, Eli and Archie Manning, Troy Aikman, Joe Montana, Deion Sanders, Terry Bradshaw, Jerry Rice, Jerome Bettis — and of course, the return of Marshawn Lynch to narrate the story.
The campaign kicks off today with versions that will air digitally and on television and will culminate with an exclusive new TVC on February 7 — marking the first time Frito-Lay has aired a portfolio commercial on Super Bowl Sunday.
After the extremely positive response to “‘Twas the Night Before Kickoff,” which premiered during the NBC broadcast of the NFL Kickoff game in September, Frito-Lay created the sequel with another star-studded cast of NFL legends who hold a combined 22 Super Bowl rings.
Capturing the same spirit of the original commercial, in this reimagined version we see some good old fashioned sibling rivalry between Peyton and Eli Manning — complete with a scolding from dad; Bradshaw reenacting “The Immaculate Reception” — this time as the receiver; and a spotlight on players from both teams playing in the Super Bowl: the Kansas City Chiefs and Tampa Bay Buccaneers.
In support of Tostitos, Doritos, Cheetos and Lay’s under Frito-Lay, the spot is created by Frito-Lay’s internal creative agency and directed by Peter Berg, renowned Hollywood director with a personal passion for football with credits such as “Friday Night Lights.”
“We were so thrilled with our NFL season kickoff campaign and the first version of ‘Twas the Night Before Kickoff’ that we decided to bring it back, bigger and better than ever, on the biggest advertising day of the year,” said Rachel Ferdinando, SVP and Chief Marketing Officer, Frito-Lay North America. “Not only are we featuring America’s favorite snacks, but also America’s favorite NFL legends with the most ever in a commercial for us. We wanted to show the excitement and joy that players and fans alike have around the Super Bowl and do it in a fun and unexpected way that we hope puts a lot of smiles on people’s faces when they see it.”
Frito-Lay Portfolio Campaign: ‘Twas the Night Before Super Bowl
- Exclusive release of the TVC on the CBS broadcast of Super Bowl LV on Sunday, February 7.
- Creative theme: NFL stars channel the excitement of the night before Super Bowl through a re-creation of the iconic holiday poem “‘Twas the Night Before Christmas.”
- Created by Frito-Lay’s internal creative agency and directed by Peter Berg, whose notable credits include: “Friday Night Lights,” “The Kingdom,” “Hancock,” “Battleship,” “Lone Survivor,” “Patriots Day” and more.
- Talent includes: Peyton Manning, Eli Manning, Archie Manning, Joe Montana, Jerry Rice, Troy Aikman, Terry Bradshaw, Jerome Bettis, Deion Sanders and Marshawn Lynch.
The Frito-Lay portfolio commercial will be one of three brand campaigns from Frito-Lay on Super Bowl Sunday, making it the broadest presence the company has had to date during the Super Bowl.
Earlier today, Cheetos unveiled their Super Bowl commercial featuring the newly launched Cheetos Crunch Pop Mix and some timely advice on what to do if you get caught sneaking Cheetos.
The Doritos campaign will feature the return of the highly anticipated Doritos 3D Crunch and a new look for #FlatMatthew.
