ESPN today unveiled new creative in advance of the 2020 NFL Draft. The :60 spot, “Where Football Meets Football,” celebrates the dedication and commitment of prospects culminating in this significant moment for the players, teams, fans, and live sports overall – making this year’s NFL Draft, in particular, bigger than football.
The NFL Draft is one of the rare moments on the football calendar where college football and the NFL come together. It’s a time where fans across the country discover some of the memorable stories that unfold along a player’s journey from college to pro. “Where Football Meets Football” taps into the careers of recent draftees such as Lamar Jackson, Derrick Henry, Gardner Minshew, and James Conner to highlight these remarkable, yet relatable stories.
Richmond, Virginia-based creative agency Arts & Letters Creative Co. was the creative agency for the campaign. The spot – featuring the anthemic title track “I Will Rise” from The Eagle Rock Gospel Singers off their new album to be released in the summer of 2020 – will run across linear TV, digital and social platforms. Credits below.
CAMPAIGN TITLE: “Where Football Meets Football”
Client: ESPN
Senior VP, Marketing: Laura Gentile
VP, Marketing: Emeka Ofodile
Senior Director, Marketing: Curtis Friends
Senior Director, Marketing: Pallav Tamaskar
Associate Director, Marketing: Maggie Davis
Manager, Marketing: David Dessau
Agency: Arts & Letters Creative Co.
Founder, Executive Creative Director: Charles Hodges
Director of Strategy: Andy Grayson
Director of Production: Letitia Jacobs
Managing Director: Rich Weinstein
Creative: Scott Hayes
Creative: Eric Steele
Creative: Tanner McColl
Creative: Dixon Muller
Executive Producer: Rebecca Wilmer
Assistant Producer: Griffin Morrow
Business Director: Theo Abel
Business Manager: Martin Madriaga
Strategist: Zach Wootton
Head of Business Affairs: Lenora Cushing
Business Affairs: Jennifer Kmetzsch
Editorial Company: Arts & Letters/XYZ Editorial
Editor: Pat Blumer
Colour: Madbox Made
Colorist: Matthew West
Producer: Macy West
Audio Mix: Overcoast Music + Sound
Audio Mixer: Matt Whitworth
Producer: J.L. Hodges
