The Dallas Mavericks announced a multi-year strategic partnership, including the official Jersey Patch sponsorship, with Chime, the leader in US Challenger banking.
The Chime logo will be featured on the left front shoulder strap of all four official Dallas Mavericks jerseys on the court and on authentic jerseys for purchase in the Mavs Hangar.
The partnership also includes exclusive category rights and multiple advertising, promotional and community-focused initiatives.
“The experience that Chime has developed for their members is truly setting the standard in financial services, similar to what we strive to provide to MFFLs (Mavs Fans For Life) more than 41 nights a year at American Airlines Center,” says Dallas Mavericks Owner Mark Cuban.
Both the Dallas Mavericks and Chime are recognized for being at the forefront of innovation, challenging the status quo within their respective industries and building a community of loyal members and fans.
The Mavs generate excitement at over 41 home games at American Airlines Center, and bring unique and exclusive experiences that make going to a game, or any Mavs event, a lifetime memory for their fans. Chime helps its members avoid fees and save money automatically with a modern, mobile approach to banking.
“We’re thrilled to announce our partnership with the Mavs, one of the most exciting teams in the NBA,” said Chris Britt, Chime CEO and co-founder. “At Chime, we focus on helping our members achieve financial peace of mind with banking services that are simple and free. One of our core values is to always be member obsessed and we’re proud to partner with an organization that is similarly committed to its fans and community.”
“We also share the same goal of nurturing an extraordinary workplace culture,” said Cynt Marshall, CEO of the Dallas Mavericks. “It’s clear in spending time with the employees of Chime that every voice matters and everybody belongs, just like at the Mavs.”
Chime has been recognized as a Great Place to Work and, like the Mavs, are committed to investing in local communities.
For example, Chime recently launched partnerships with WeThrive and Oakland Promise. As part of the partnership, the Mavs and Chime will collaborate on the Venture Entrepreneurial Expedition: a program to guide students through their personal journey to become an entrepreneur.
The Mavs launched the program in 2017 and to this date have reached thousands of middle and high school students throughout Dallas-Fort Worth.
Also as part of the new partnership, the Mavericks and Chime will collaborate on multiple community initiatives in the Dallas/Fort Worth area with a strong focus on financial literacy and education while also contributing to the overall mission of the Mavs Foundation supporting women, children and families in need.
To learn more about the partnership, visit mavs.com/chime.
