IRVINE, Calif. — Millions of dollars will be spent on celebrity endorsements for Super Bowl LIII. But what if that money could be spent differently?
For Kia’s 10th consecutive appearance in the Super Bowl, the auto brand known for its challenger spirit is taking an unconventional approach. This year, Kia isn’t using any celebrities. This year, Kia is launching “The Great Unknowns Scholarship” to help young people in need get a foothold in higher education.
A :30 teaser ad aired during Sunday’s NFC Championship game. Full details will be revealed on 2.3.19.
About Kia Motors America
Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand. Kia serves as the “Official Automotive Partner” of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly built in West Point, Georgia.*
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* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.
SOURCE Kia Motors America
