DOWNERS GROVE, Ill. — OPTIMUM NUTRITION adds nationwide 7-Eleven store locations to its convenience store customer base.
OPTIMUM NUTRITION announced that its full line of high-quality protein snacks is launching at the 7-Eleven Experience show this week in Las Vegas.
As consumers continue to seek better for you snack options, OPTIMUM NUTRITION’s (ON) high-protein snacks provide the variety they seek; including deliciously whipped Cake Bites, crunchy Protein Crisp Bars, Protein Almonds and Protein Wafers made with thin, crispy wafers layered in a rich and creamy whey-enhanced crème filling. All ON snacks are made with only the highest quality protein, and taste great.
“OPTIMUM NUTRITION first launched grab and go snacks into the convenience channel at NACS, and now, following a successful 7-Eleven regional test, we are very proud to have earned national availability in 7-Eleven and welcome these popular stores to our ON family,” said Jean Terminiello, ON’s National Director of Immediate Consumption. “ON’s strong promotional and marketing support coupled with our existing large fan base will drive incremental growth in the category.”
“We are excited about our partnership and offering our consumers OPTIMUM NUTRITION protein snacks,” said Nancy Gallardo, 7-Eleven’s Category Manager. “Cake Bites, Protein Crisp Bars and Protein Almonds will be set in our national spring planogram allowing us to offer consumers ON’s popular variety of tasty better for you snacks.”
About Optimum Nutrition
Optimum Nutrition was established in 1986 to satisfy consumer demand for consistent quality in sports nutrition. The company is also known for anticipating ever-changing customer needs and meeting the demands of a dynamic market with innovative products. With five state-of-the-art manufacturing facilities based in the United States and in the United Kingdom, ON is one of the few sports nutrition company to manufacture items in every product category, including nutritional bars, protein powders, ready-to-drink shakes and beverages, energy products, multi-vitamins and other health & wellness items that support a healthy lifestyle. The brand’s GOLD STANDARD 100% WHEY™ is universally recognized as one of the world’s best-selling whey protein products. ON products can be found throughout the United States in close to 10,000 independent natural product and specialty retail stores, gyms, and fitness centers, and most online retailers.
Optimum Nutrition products are available in Food, Drug, Mass, Club and Convenience store retailers including Speedway, 7-Eleven, Kum N Go, Meijer, Road Ranger, Bolla Markets, Anabi Oil and Rebels.
About 7-Eleven
7 Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7 Eleven operates, franchises and/or licenses more than 67,000 stores in 17 countries, including 11,800 in North America.
SOURCE OPTIMUM NUTRITION
