NEW YORK — Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care continues its long-standing commitment to support HIV/AIDS charities, with its enduring partnership with amfAR, The Foundation for AIDS Research, and the ninth annual motorcycle ride, Kiehl’s LifeRide for amfAR, taking place Aug. 6 through Aug. 10, 2018.
As the LifeRiders make their way through Southern California, this year, up to 1,500 supporters nationwide will be able to ride along with them, courtesy of CycleBar. The premium indoor cycling brand will be offering Kiehl’s LifeRide for amfAR classes in 30 CycleBar studios across the country, and, with approximately 50 bikes per studio, Kiehl’s will donate $30 per bike in one of these classes, as part of its overall donation to amfAR.
To sign up at a CycleBar studio near you, please visit http://www.cyclebar.com/kiehlsrideforaidsresearch.
Conceived by the company’s history with motorcycles and its philanthropic heritage, Kiehl’s LifeRide for amfAR continues the brand’s commitment to supporting HIV/AIDS organizations, and heightens awareness and raises funds for amfAR’s quest to end HIV/AIDS.
Chris Salgardo, Kiehl’s Brand Ambassador and Kevin Robert Frost, CEO, amfAR will ride from Los Angeles to San Diegowith Gilles Marini, actor, Days of Our Lives, tattoo artist Luke Wessman, top men’s style influencer, Blake Scott, and music photographer Travis Shinn, rallying with the public at 8 stores along the route, where all are welcome to meet the riders, learn more about amfAR, and contribute to the non-profit.
Kiehl’s will donate a total of $150,000 to amfAR over the course of this year’s events and activities, and at the conclusion of this year’s ride, Kiehl’s LifeRide for amfAR will have ridden more than 12,000 miles since 2010, and raised more than $1.9 million, funding ten cure-related research projects.
The proceeds from the 2018 Kiehl’s LifeRide for amfAR will fund a specific grant to aid the research of Dr. Gabriel Ozorowski, a scientist at the Scripps Research Institute in La Jolla, CA.
THE CURE IS IN OUR HANDS
Riding with CycleBar is only one of the ways that the public nationwide can support LifeRide and the fight against HIV/AIDS:
- Share a selfie with a heart ♥ made from your hands, tag @Kiehls, @amfar, and #LifeRide9. Kiehl’s will donate $30for every Instagram or Twitter post, up to $125,000, as part of its overall donation to amfAR to help fund a cure for HIV/AIDS.
- Limited Edition Ultimate Strength Hand Salve: 100% of the purchase price from the sale of this product, up to $25,000, will benefit amfAR. Limited Edition Ultimate Strength Hand Salve will be available for $28.50 at all Kiehl’s retail stores, Kiehls.com and specialty store partners nationwide.
- Donate in-store. All Kiehl’s retail stores nationwide will be accepting donations for amfAR. To find your closest store, please visit the store locator on Kiehls.com.
- And, of course, ride yourself at CycleBar! 30 CycleBar studios nationwide will host Kiehl’s LifeRide for amfAR classes, with Kiehl’s donating $30 per bike in one of these classes, as part of its overall donation to amfAR. Sign up for one of these classes here!
With all of these elements, and the help of our friends, customers and riders, by the end of the ninth annual Kiehl’s LifeRide for amfAR, Kiehl’s will have raised more than $150,000 in 2018, and more than $1,900,000 in total for amfAR via motorcycle rides and event donations since 2010. Join us on LifeRide…help amfAR make AIDS history.
To find out more about LifeRide, obtain a schedule of events, or get involved in the fight against HIV/AIDS, please visit https://www.kiehls.com/liferide.
#LifeRide9 #Kiehls
Like @KiehlsUS on Facebook
Tweet @Kiehls
Tag @Kiehls on Instagram
Subscribe to KiehlsNYC on YouTube
SOURCE Kiehl’s Since 1851
