CLEVELAND — ZOYA, the leader in fashion-forward, color-trend development company for nails and lips, announces its 2018 win in the esteemed Allure Best of Beauty Awards for Best Top Coat in the Nails category.
For over twenty years, the Allure Best of Beauty Awards have been among the most trusted honors in the beauty industry. Allure’s team of editors and experts vet thousands of products in body, skincare, hair, makeup, and more, both mass and prestige brands to select which products will win the publication’s highly coveted seal of approval. Products go through rigorous stages of testing, with the end result of 300 products worthy of honor this year. The award winners are among the most effective and innovative products in the marketplace today.
Selected for its flexible finish that provides a chip-free coating and UV filter to protect against color-sapping rays, ZOYA Armor is the world’s strongest and most flexible top coat. The top coat offers protection to the nail to lengthen nail color wear and tear, while also providing a glossy shine. With this year’s top coat win, ZOYA rounds out protective care for color application – the brand had previously won in 2017 for the Naked Manicure Naked Base in the Nails’ “Best Base Coat” category.
“To receive an Allure Best of Beauty Award is such a high honor and we are pleased to once again be among the winners,” says CEO Leo Reyzis. “ZOYA Armor is one of our cult-favorite products loved by nail salons, nail artists and people everywhere – we’re happy that Allure shares our love. ZOYA is a 10-free formula nail lacquer brand that aims to provide healthy, alternative nail solutions to what is currently on the market. We are excited to soon unveil our latest innovation that will continue to up the standards in the nail category.”
Thoughtfully manufactured in the United States, all ZOYA products start with the highest quality ingredients, and are developed by an in-house group of color experts.
About ZOYA:
The leading innovator in the development of fashion-forward nail shade and texture, ZOYA, is a premiere color company with in-house trend analysis experts that create and define the it shades of each season. With over 400 seasonal, classic and micro-trend shades, each color is custom created to be perfectly wearable, vegan-friendly, and safe for use during pregnancy and the longest wearing natural nail polish on the market. The first to market with 5-Free polishes, ZOYA has continued to improve its formulations and now offers consumers revolutionary 10-free breathable formulations free of; Formaldehyde, Formaldehyde Resin, Dibutl, Toluene, Camphor, TPHP, Parabens, Xylene, Ethyl, Tosylamide and Lead. ZOYA Nail Polish is highly coveted from top designers and spa professionals to the girl that loves a good mani-pedi.
SOURCE ZOYA
