LOS ANGELES — Unwash, the beauty company that challenges the conventional mindset with a new way to care for hair, has launched eight new products, including 3 new styling dry cleansers, to pair with the wildly popular core collection of shampoo alternative products.
As consumers stay away from high hold styling products and the cycle of traditional shampoo, condition, repeat with harsh detergents, Unwash® (www.unwash.com) continues to offer new ways to clean and care for hair without stripping natural oils, moisture, color, and harming the integrity of hair. The new lineup, that works to support the core collection, expands Unwash’s popular dry cleanser shampoo category with targeted care and styling benefits for specific hair types and needs like volume, color-care and curls. Infused with prebiotics, the high-performance formulations to help support and improve the balance of the microorganisms and scalp microbiome, the range includes:
- Color Care Dry Cleanser: Refresh hair by absorbing oil with a residue-free formula that protects, enhances, and preserves color with a formulation specifically made for color treated hair.
- Curls Dry Cleanser: Created to freshen, preserve and enhance curls between washes with added styling benefits like volume.
- Volumizing Foam Cleanser: Formulated specifically to give fine hair extra volume and refresh between washes.
- Anti-Frizz Spray Serum: A weightless dry oil that conditions, hydrates, adds shine, and makes your hair soft and more manageable.
- Balancing Scalp Serum: A lightweight, luxurious treatment to help address scalp woes. And re-balance the scalp’s microbiome with prebiotics and probiotics.
- Color Intensifying Gloss Treatment: Protect and extend color in between coloring with a monthly masque treatment for non-stop shine, color and dimension.
- Multi-Tasking Dry Oil Spray: A spray to detangle hair, condition with oils, and protect from heat and UV rays while boosting shine.
- Overnight Hair Masque: An overnight hair masque that will repair damage, hydrate and help protect color.
Unwash is the Unconventional Phenom in Haircare! The eight new products, as well as the core Unwash collection, are now available in Ulta Beauty stores nationwide and online at ulta.com.
About Unwash:
It’s time for the New Clean. Welcome Unwash®, a new approach to haircare that challenges conventional wisdom and the harsh cycle of traditional shampoo, condition, repeat, with a simplified haircare collective of interchangeable products for a gentler approach to cleansing and caring for hair. Free of sulfates, detergents and parabens, so hair isn’t stripped of natural oils, Unwash is safe for color-treated hair and works with all hair types, but ideal for hair with natural texture or curl. The Unwash phenomenally received present line of products, including the one-of-a-kind Bio-Cleansing Conditioner, continues to bring today’s consumer a new way to care for hair! Available at Ulta Beauty stores nationwide and on ulta.com, as well as at Unwash.com.
SOURCE Unwash
