The Star in Frisco Debuts Newest Retail Concept, Dallas Cowboys Studio

Dallas Cowboys Executive Vice President and Chief Brand Officer Charlotte Jones Anderson at Dallas Cowboys Studio (Photo/Dallas Cowboys)

Frisco, Texas –The Star in Frisco is bringing together fashion and football with its latest retail concept, Dallas Cowboys Studio. Located inside Fans United at The Star in Frisco, the shop is an expertly curated, Cowboys-inspired, boldly female boutique that offers exclusive Cowboys-themed apparel, handbags, headwear, jewelry and more.

Thoughtfully created for the female football fan, Dallas Cowboys Studio is curated from various fashion brands and offers many one-of-a-kind collections with designs made exclusively for the shop at prices ranging from $35 to $100. Each month, The Dallas Cowboys Studio will feature a new unique shopping experience with both local and national designer collaborations, new product assortments, shopping events, and activations. 

“It might be a surprise to many that nearly half of Dallas Cowboys fans are women,” said Charlotte Jones Anderson, Dallas Cowboys Executive Vice President and Chief Brand Officer. “We’re excited to finally give our female fanbase something they’ve been asking for and hope they love these fashion-forward designs as much as we do.”

For fans looking to shop on gameday, Dallas Cowboys Studio will open a second location at AT&T Stadium beginning September 16. Located in the Main Club on the visitor’s side, the 400-square-foot store will feature many of the same great designs as the Frisco location as well as collections from brands including Unfortunate Portrait, Vineyard Vines and Victoria’s Secret PINK.

For more information or to purchase items from The Dallas Cowboy Studio online, visit shop.dallascowboys.com or shopfansunited.com

About The Star:

The Star is the 91-acre campus that hosts the World Headquarters of the Dallas Cowboys in Frisco, Texas. In addition to playing home to the corporate offices and practice facility, The Star features Ford Center—a state-of-the-art, 510,000 square-foot indoor facility that houses a football stadium and hosts a variety of events, an entertainment district lined with restaurants and shops, the Omni Frisco Hotel, a medical center and more. The campus offers an experience for fans worldwide to look inside the entire operation of the Dallas Cowboys.

For more information about the full list of shopping, services and dining available at The Star District, please visit: TheStarInFrisco.com/directory 

About Fans United:

Fans United has game day gear for Every Sports Fan; from professional teams to collegiate and even gear to cheer on your local high school, including the Frisco ISD teams. Fans United was built to be a partner in the community and support local teams year-round. It has a wide array of gear to cheer on your team, from jerseys and t-shirts to hats, office decorations and tailgating chairs. There is something for every fan at Fans United. With locations already throughout the metroplex and San Antonio, Fans United has something for Every Fan.

Shop in-store or online at shopfansunited.com

 

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