LOS ANGELES — NYX Professional Makeup today announced the launch of Masterclass, an online educational content library featuring a group of professional makeup artists and top beauty vloggers— the Masters. The program aims to provide consumers of all skill sets with accessible, professional-grade education.
The Masters are comprised of a group of talented makeup artists who excel in their respective fields of expertise—masters of “offline” and “online” artistry. The “offline” artists are those who work as professional makeup artists in entertainment, film, fashion, and the like; the “online” artists are those who excel in social media, whose artistry primarily lives on Instagram and YouTube, with a devoted digital fan base in tow.
By bringing the two worlds of makeup artistry together in a carefully curated online library of educational content, NYX Professional Makeup aims to educate audiences on all aspects of the beloved trade. Whether applying makeup for a YouTube video or a celebrity client’s red carpet appearance, each Master boasts a set of unique skills sure to resonate with NYX Professional Makeup’s audience of aspiring makeup artists and professionals alike.
The online video library will differ from traditional YouTube tutorials by consisting primarily of didactic, technique-focused content—with the intent for consumers to learn the tricks of the trade from the best in the business.
NYX Professional Makeup is proud to announce the 2018 class of Masters: celebrity makeup artists Patrick Ta, Denika Bedrossian, Joseph Carrillo, Saisha Beecham, and Amber Dreadon; and top beauty vloggers Karen Sarahi Gonzalez, Angel Merino, Ourfa Zinali, and Nikkie Tutorials.
“We are thrilled to announce the launch of Masterclass,” said Mishel Garcia, Director of Artistry at NYX Professional Makeup. “With this groundbreaking program, our goal is to create the world’s most comprehensive library of educational content by bringing offline and online artistry to life in a unique way. Our goal is to educate, inspire, and uplift aspiring makeup artists of all levels. Whether someone is just starting out in makeup artistry, or is already a professional looking to fine-tune his or her skill set, this educational program is here to reinforce NYX Professional Makeup’s mantra of artistry for all.”
To launch the program and bring this new activation to life, NYX Professional Makeup will host an in-person masterclass with Patrick Ta and Karen Sarahi Gonzalez (@iluvsarahii) on October 11th at Goya Studios in Los Angeles.
Looking ahead, NYX Professional Makeup will be adding to their library of tutorials with a variety of bilingual videos in early 2019.
For more information see nyxcosmetics.com/masterclass.
About NYX Professional Makeup:
NYX Professional Makeup is a modern, digitally-native makeup brand on the forefront of today’s emerging beauty trends. A leader in the global color cosmetics industry, NYX Professional Makeup is an affordable professional makeup line with every shade, color and tool needed to create makeup artistry at every level. Rooted in a professional artistry heritage, NYX Professional Makeup boasts a successful multi-channel approach at the forefront of digital and retail. A social media pioneer, NYX Professional Makeup is one of the most influential and top-ranked brands, and is followed by top beauty vloggers, Instagram stars, and their millions of fans. While headquartered in the heart of Los Angeles, NYX Professional Makeup is a global brand available in more than 70 countries at thousands of retailers consisting of specialty beauty and fashion stores, freestanding shops and beauty supply stores, as well as on www.nyxcosmetics.com.
SOURCE NYX Professional Makeup
