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NEW YORK — Paris Hilton announces the launch of her 24th fragrance, PLATINUM RUSH.
Hilton’s latest scent innovation is available for pre-sale exclusively on Perfumania.com on July 16, 2018 prior to its official launch at Perfumania stores nationwide on July 17, 2018.
Hilton celebrated the release of her newest fragrance at an exclusive debut and DJ appearance at The Pool After Dark at Harrah’s Atlantic City. Attended by thousands of guests, the pre-launch celebration marked Hilton’s final US DJ engagement prior to her European Platinum Rush Tour kicking off in Ibiza.
Platinum; the universal symbol of true love, rarity and strength, is the inspiration behind Hilton’s newest fragrance and the third women’s scent in her bestselling “RUSH” collection. The sparkling Floral-Fruity fragrance reflects Hilton’s passion for sharing “the rush” of love through the power of scent.
“PLATINUM RUSH is very special to me, as it will forever mark a time in my life when I found my true love. This fragrance speaks to my own romantic fairy tale, and the culmination of my personal journey to celebrate life with my best friend and soul mate,” said Hilton.
THE FRAGRANCE
Created in collaboration with Firmenich Perfumer, Frank Voelkl, the fragrance opens with the sparkling vibrancy of crisp Asian Pear, perfectly ripened Red Apple and juicy fresh Mango. The heart of the fragrance mixes wet green florals with the feminine delicacy of Muguet Flowers and a natural Sunburst Magnolia. As the scent evolves, the base brings a tantalizing mix of sophistication and sensuality with Cashmere Musks, Sheer Patchouli, Liquid Amber and Vanilla Bourbon, creating a lasting memory.
“Platinum Rush represents the rush of an endless romance as Ms. Hilton has now found her happily ever after. Her engagement ring is the perfect symbol of enduring love with its infinite loop of platinum and sparkling diamonds which served as my inspiration,” said Voelkl.
THE PACKAGING:
PLATINUM RUSH exudes the strength and purity of the precious metal through its evocative design. The bottle evokes Hilton’s signature feminine silhouette, which glistens with a wash of sparkling silver metallic glitter.
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THE COLLECTION: |
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Eau de Parfum |
3.4 oz. / 100 mL |
$65 |
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Eau de Parfum |
1.0 oz. / 30 mL |
$36 |
PLATINUM RUSH Paris Hilton is available for pre-sale exclusively on Perfumania.com beginning July 16, 2018 and at Perfumania stores nationwide as of July 17, 2018.
ABOUT THE PARIS HILTON FRAGRANCE COLLECTION:
Paris Hilton for Women (2004), Paris Hilton for Men (2004), Just Me by Paris Hilton for Women (2005), Just Me by Paris Hilton for Men (2005), Heiress by Paris Hilton for Women (2006), Heir by Paris Hilton for Men (2006), Can Can by Paris Hilton for Women (2007), Fairy Dust by Paris Hilton for Women (2008), Siren by Paris Hilton for Women (2009), Tease by Paris Hilton for Women (2010), Paris Hilton Passport Collection for Women: Paris Hilton in South Beach, Paris Hilton in Paris, Paris Hilton in Tokyo, Paris Hilton in St. Moritz (2011), Dazzle (2012), Can Can Burlesque (2013), With Love, Paris Hilton (2014), Paris Hilton Limited Anniversary Edition (2015), Paris Hilton Heiress Limited Edition (2015), Gold Rush Paris Hilton (2016), Gold Rush Man Paris Hilton (2017), Can Can Bling Edition (2017), Rosé Rush Paris Hilton (2017), Platinum Rush Paris Hilton (2018).
ABOUT PARLUX LTD:
Parlux LTD, a leading global beauty company designs, manufactures, markets and distributes prestige fragrances and related products since 1987. Parlux LTD is a wholly owned subsidiary of Perfumania Holdings Inc., an independent, national, vertically integrated wholesale distributor and specialty retailer of fragrances and related products.
SOURCE Parlux Fragrances Ltd.
