HOLLYWOOD, Fla.— Hard Rock International, one of the world’s most-recognizable and iconic brands, has announced a new partnership with Red Carpet Manicure, creators of the first at–home professional salon LED light activated gel polish system.
Together, the brands will launch a new product line that will be available exclusively at ULTA Beauty stores and online starting July.
This new partnership will expand Hard Rock’s lineup of licensed products to more shoppers around the world.
“Hard Rock is thrilled to work alongside Red Carpet Manicure and bring this partnership to fruition on a massive scale that will see our products available to ULTA’s customer base,” said Benito Mendez, Vice President of Merchandising, E-commerce and Licensing at Hard Rock International. “The Hard Rock brand is legendary, cultivating a fan base stretching across the world, and this collaboration brought to us by our agency partner Cronus Global, reasserts our brand’s love for unique, fun forms of self-expression.”
The Red Carpet Manicure & Hard Rock collection features six gorgeous, seasonal shades available in both Fortify & Protect and Color Dip formulas. The shades for this collection include:
- Up The Volume: Burgundy Shimmer
- Rhythm ‘N Rhapsody: Charcoal Green Crème
- Purple Haze: Purple-Blue Pearl
- Remix Red: Bright Red Crème
- Let’s Get Into Treble: Concrete Grey Crème
- Play It Again: Gold Metallic
This color collection of autumnal hues offers a full spectrum of finishes from rich crèmes to shimmers, giving fans the opportunities to choose from a category of uniquely different shades while evoking the bold and legendary style that the Hard Rock brand embodies.
The Red Carpet Manicure & Hard Rock Fall 2021 collection will be available beginning in July 2021, exclusively at ULTA Beauty stores and ulta.com.
For more information on the collection, visit redcarpetmanicure.com.
For more information on the Hard Rock brand, please visit hardrock.com.
