PITTSBURGH — DICK’S Sporting Goods, the largest U.S.-based, omni-channel sporting goods retailer, announced the opening of three temporary pop-up-shop locations for CALIA by Carrie Underwood, a fitness and lifestyle brand created five years ago in partnership with Grammy-award winning superstar, Carrie Underwood.
The line has become one of the Company’s top-selling women’s brands.
These temporary stores will provide guests with a unique shopping experience heading into the holiday season.
Physical retail shops will open in Austin, TX and Santa Monica, CA.
Additionally, one mobile pop-up experience will be available in various locations in and around Nashville, TN.
All three retail locations will be open to customers October 28 through December 31.
“Like in so many other areas of our business, we see a lot of opportunity to continue to expand CALIA by Carrie Underwood as the athletic apparel category continues to strengthen,” said Lauren Hobart, President, DICK’S Sporting Goods. “With our women’s business being a strong focus for us this year, and CALIA having such strong success, it felt like the right time to launch these CALIA pop-up locations. We hope to introduce the line to even more women through this new and exciting experience.”
Since its launch, CALIA by Carrie Underwood has exclusively been available in DICK’S Sporting Goods brick-and-mortar locations and online at calia.com and dicks.com.
These standalone pop-up experiences will be a first for the women’s brand.
“I am so proud of all that we have accomplished with CALIA over the past five years,” said Carrie Underwood, Founder and Lead Designer, CALIA by Carrie Underwood. “The opening of these pop-up stores is a special moment for me and the entire team at DICK’S Sporting Goods. I can’t wait for everyone who visits to see how our brand continues to reach even more women this holiday shopping season, and as we all continue to focus on our fitness and well-being in the new year.”
In addition to shopping the latest CALIA by Carrie Underwood product, customers will have an opportunity to enjoy special promotions at each pop-up location.
Retail-as-a-service company, B8ta, has collaborated with and supported DICK’S to bring these pop-up locations to life.
Customers will be able to safely shop the pop-up locations as all locations will undergo a deep cleaning prior to opening each day, while high-touch areas such as payment portals and door handles will be sanitized throughout the day.
All customers and employees will be required to wear face masks and practice safe social distancing.
To learn more about the CALIA by Carrie Underwood Pop-Up Shops and for exact locations, visit calia.com/popupshops.
Customers nationwide can continue to shop CALIA by Carrie Underwood online at calia.com, dicks.com and in-store at DICK’S Sporting Goods locations, with new product dropping throughout the holiday season.
