FORT LAUDERDALE, Fla. — In response to overwhelming demand from obsessed professionals and consumers of Gem Lites Colorwash colors, Celeb Luxury is launching a collection of complimentary Gem Lites Colorditioner colors with BondFix. Now stylists and their clients have even more options when it comes to maintaining their haircolor and improving the condition of their hair.
GEM LITES PERSONALIZATION
Inspired by the reflective, rich hues of precious gems, the 10 new Gem Lites Colorditioner shades span the range of blonde, red and brown haircolor. Also introducing the industry’s first new neutral flash toners, including a neutral blonde and a natural brown, there truly is a shade for everyone. What’s more, “We are all about personalization,” says Celeb Luxury Founder and Visionary Leland Hirsch, the original haircolor “influencer.”
“In a time when salon owners are struggling with their retail businesses,” Leland says, “Gem Lites offers a unique advantage. The Personalized Mixing program provides professionals with the tools they need to create customized, at-home formulas using Gem Lites Colorwash and Colorditioners. These custom formulas can only be created in the salon, which leads to increased retail sales, higher levels of client loyalty and a more personalized and memorable client experience.”
COLORDITIONER CARE
Gem Lites Colorditioners add real, rich color to the hair between salon visits.
They offer unique technology that stops the fade and “washed out” look that plagues so many haircolor clients. Used at home, Gem Lites Colorditioners solve color fade caused by regular use of shampoos and conditioners; sun and environmental exposure, as well as heat damage from flat irons and curling irons. They produce beautiful, even color tone; smooth, conditioned texture and high-gloss shine. In the salon, they can be used to boost, balance, fill, correct, tone and adjust any color. Colorditioners also counteract the damage that leads to dry, fragile, brittle and dull hair. Because they’re formulated with Celeb Luxury BondFix, Colorditioners actually reverse the structural degradation that occurs when hair is bleached. They leave hair stronger, softer and more manageable.
For more information, visit www.celebluxury.com.
All Celeb Luxury products are Cruelty-Free. No Animal Testing. 100% Vegan. Gluten-Free. We use only Direct Dyes that are FDA and EU SAFETY compliant.
Celeb Luxury Gem Lites Colorditioners will be available in fine salons in the U.S. and Canada in October 2018.
CONTACT: globelmedia@celebluxury.com, 1-888-637-8110
SOURCE Celeb Luxury
