SAN FRANCISCO — TuneIn, Inc., the leading global live audio streaming service, today announced the launch of ‘The Element,” a new hip-hop station hosted by West Coast trendsetter and co-creator of the Young California movement DJ Carisma.
This will be followed in the coming weeks with the launch of West Coast-specific version called ‘The Element West,” also hosted and curated by DJ Carisma.
“‘The Element’ combines my personal passion of breaking and supporting new artists with TuneIn’s commitment to deliver the world’s best listening experiences,” said DJ Carisma, Hip-Hop / R&B curation and artist relations lead at TuneIn. “I’ve dedicated my life to promoting the music and artists I believe in and ‘The Element’ takes this dedication to a whole new level. We are changing the industry!”
‘The Element,’ which will replace ‘Hip Hop Beat,’ is a first-of-its-kind station that is both uncensored and expertly curated, featuring music and artists that TuneIn’s 75 million listeners won’t hear anywhere else. Each week, a new artist will help DJ Carisma pick the music and provide live-to-tape commentary. Confirmed artists include Sheck Wes, Black Youngsta, G Herbo, and King Combs.
“Carisma, I see what you’re doin’, and I love what you’re doin’,” said DJ Khaled. “‘The Element.’ That’s right, hip hop. Everybody tune in to ‘The Element!'”
As a part of DJ Carisma’s commitment to west coast artists, ‘The Element West’ will launch on TuneIn on October 11. ‘The Element West’ will be the first ever 24 hour station dedicated to nothing but West Coast artists and culture, giving independent artists with huge street followings and internet buzz the attention they wouldn’t traditionally receive from local terrestrial radio stations.
DJ Carisma female DJ of the Year, joined TuneIn earlier this year with the mission to continue breaking new artists while living between radio and on-demand. One of the only female DJs in the country, DJ Carisma previously served as the Music Director at REAL 92.3 and as on-air talent at POWER 106, both in Los Angeles.
To start listening to ‘The Element’ now, visit https://listen.tunein.com/TheElement and stay tuned for the launch of ‘The Element West’ in the coming weeks.
About TuneIn
Bringing together a wide collection of live sports, music, news, and podcasts — including live, on-demand and original content — TuneIn lets people find what they love while helping them discover new things. TuneIn has grown to become one of the most widely used streaming audio platforms in the world with 75 million monthly active users. TuneIn has over 120,000 owned & operated and partner radio stations and more than 5.7 million on-demand programs stemming from every continent, and is available for free across 200 platforms and connected devices. TuneIn Premium subscribers can listen to the NFL, MLB, NBA, NHL, premium news, and commercial-free music stations. With venture funding from Comcast Ventures, IVP, Sequoia Capital, Causeway, General Catalyst Partners, Icon Ventures, and Marker LLC, TuneIn is headquartered in San Francisco, California.
SOURCE TuneIn
