NEW YORK — The Maxim Experiences, a joint venture between multimedia company MAXIM and global marketing agency Lagardère Sports and Entertainment, today announced their return to the biggest weekend in sports with their annual, star-studded Maxim Big Game Experience. This year’s event will pay homage to Atlanta royalty on Saturday, Feb. 2, 2019.
The iconic magazine will celebrate sports’ biggest weekend in style at the most anticipated event of the week with a night of live performances from Atlanta royalty (to be announced), unique activations and A-list talent across 19,000 square feet of event space at The Fairmont in Atlanta. Attendees will also enjoy light bites throughout the evening and a food truck courtesy of Georgia-based Waffle House® restaurants.
As with the previous Maxim Experiences events, Lagardère Sports and Entertainment will market and sell the events, from a partnership and ticket perspective, and its event production agency, Rooftop2 Productions, will handle all the live production, build and create digital, social and experiential brand activations and live experiences, and secure talent and musical performances.
“We are very excited to bring this Atlanta story and the MAXIM brand to life during the biggest weekend in sports this February,” said Marc Riccio, Executive Vice President, Commercial, Lagardère Sports and Entertainment. “This will be the first Maxim Experience at the big game since our new partnership, and we think our reimagined approach to the experience will make a huge impression in Atlanta and truly be one to remember.”
Previous attendees include A$AP Rocky, Adrienne Bailon, Odell Beckham Jr., Brie and Nikki Bella, Jerome Bettis, Justin Bieber, Nick Cannon, Cardi B, DJ Khaled, Chris Evans, Anna Faris, Fergie, Rashad Jennings, Joe Jonas, Nick Lachey, Lil’ Wayne, Ludacris, Post Malone, Floyd Mayweather, Paul McCartney, Anna Lynne McCord, Alyssa Milano, Josh Norman, Terrell Owens, Chris Pratt, The Chainsmokers, Travis Scott, Emily Sears and Miss Universe Pia Wurtzbach.
For more information on Maxim Experiences including additional event details, please visit www.MaximExperiences.com. To inquire about sponsorship packages, please email info@maximexperiences.com.
About Maxim Experiences:
The Maxim Experiences is a joint venture between multimedia company MAXIM and global marketing agency Lagardère Sports and Entertainment that is committed to bringing the MAXIM brand of unparalleled luxury to life via its three annual tentpole events – The Maxim Hot 100 Experience in July, Maxim Halloween Experience in October, and Maxim Big Game Experience in February. As part of the partnership, experiential marketing and production agency Rooftop2 Productions – which is part of Lagardère Plus – handles the live production, develops digital, social and experiential brand activations and facilitates talent appearances and musical performances. For more information on Maxim Experiences including event details, sponsorship packages and tickets, please visit www.MaximExperiences.com and follow on Instagram (@MaximExperiences), Facebook (@MaximExperiences) and Twitter (@MaximExperience).
SOURCE MAXIM
