Combined Viewership Across TV and Digital Up +7% vs. 2017 Week 8 ‘Thursday Night Football’
Dolphins-Texans on FOX, NFL Network & FOX Deportes Scores an 7.5 HH Rating and 12.1 Million Nielsen-Measured Viewers – Up +7% and +6% vs. 2017 Week 8 ‘Thursday Night Football’
Average Minute Audience on All Digital Platforms, Including Amazon, Hits 546K – Up +55% vs. 2017 Week 8 ‘Thursday Night Football’
Thursday Night Football Presented by Bud Light on Thursday, October 25 featuring the Houston Texans win over the Miami Dolphins in Week 8 was seen by an average audience of 12.5 million viewers across all platforms, including FOX, NFL Network, FOX Deportes, NFL digital, FOX Sports digital, Amazon and Yahoo Sports – up +7% versus last year’s Week 8 Thursday Night Football matchup between the Dolphins and Ravens (TV + digital).
The Nielsen-measured audience was 12.1 million viewers – up +6% versus the 2017 Week 8 Thursday Night Football game. Additionally, Dolphins-Texans scored an 7.5 HH rating – up +7% versus the 2017 Week 8 Thursday Night Football game.
Digital streaming across Amazon Prime Video, Twitch, NFL digital platforms, FOX Sports digital platforms and Yahoo Sports produced an average minute audience of 546K – an increase of +55% vs. last year’s Week 8 Thursday Night Football matchup.
Amazon Prime Video and Twitch reached a total of 2.0MM combined viewers worldwide for the FOX NFL Thursday pregame show and the Miami Dolphins vs. Houston Texans game. For the Miami Dolphins vs. Houston Texans game alone, 1.7MM worldwide viewers initiated a stream on Prime Video or Twitch. The average worldwide audience watching Thursday Night Football for at least 30 seconds on Prime Video or Twitch was 375K.
The 2018 Thursday Night Football Presented by Bud Light season continues Thursday, November 1 when the San Francisco 49ers host the Oakland Raiders on FOX, NFL Network and Amazon Prime Video. Coverage from Santa Clara begins at 6:00 PM ET on NFL Network with NFL GameDay Kickoff.
On Sunday, October 28, a NFL Network Special features a matchup of quarterback Carson Wentz and the defending Super Bowl champion Philadelphia Eagles taking on cornerback Jalen Ramsey and the Jacksonville Jaguars at 9:30 AM ET from Wembley Stadium in London, exclusively on NFL Network. Eagles vs. Jaguars will also be available on local broadcast stations in Philadelphia (WPVI) and Jacksonville (WFOX).
SOURCE: NFL Media Release
