FARMINGDALE, N.Y. — BEDGEAR, the global PERFORMANCE lifestyle brand, today announced the debut of their new, limited-edition Zoom pillow as the Official Pillow and Mattress partner of the TCS New York City Marathon, created exclusively to commemorate this year’s race and milestone achievement for participants.
The new pillow, licensed by New York Road Runners (NYRR) features vibrant colors inspired by the renowned 26.2-mile course, BEDGEAR’s proprietary Dri-Tec® Performance fabric technology, and a removable and washable cover.
As with all BEDGEAR Performance Pillow series, the Zoom Pillow has four different sizes – 0.0, 1.0, 2.0 and 3.0, each with a different profile which are selected based on an individual’s body type and sleep position. The cover features BEDGEAR’s Dri-Tec fabric that wicks away moisture, enabling the body to regulate its temperature at night for a cooler and drier sleep, helping runners recover at night and be more awake to perform the next day.
“Getting fit for a pillow is just as important as getting fit for your running shoes. We believe one-size does not fit all so that’s why we created a proprietary pillow fitting process. With 30% of your alignment and comfort coming from the pillow, getting fit will maximize your sleep so you are more awake and can achieve your personal best,” said Eugene Alletto, Founder and CEO of BEDGEAR. “We built this product specifically to support the global running community and ensure the 50,000+ runners have all of the tools they need to be ready for race day.”
“The New York Road Runners aims to bring brands with best-in-class products to everyone who experiences the TCS New York City Marathon – from runners to spectators,” said Sarah Cummins, vice president of business development and strategic partnerships, New York Road Runners. “We are thrilled that BEDGEAR chose to commemorate our iconic race with the creation of this pillow and offer their personalized fit experience to our runners.”
BEDGEAR first introduced personalized fit pillows to the world with their belief that one size does not fit all. Today, BEDGEAR is proud to offer an expanded line of sleep essentials including mattresses, sheets, blankets, and more to help consumers build their optimal sleep environment based on their sleep preferences. The Zoom pillow will be offered at The Market @ Macy’s, the TCS New York City Marathon Expo Presented by New Balance at BEDGEAR’s Booth, #469 and at BEDGEAR.com.
“As a professional runner, I always get fit for my gear and I went looking for a partner that would give me one of the most important parts of my training – better sleep,” said Stephanie Bruce, Professional American Long-Distance Runner and BEDGEAR Brand Ambassador. “BEDGEAR understands the strong connection between rest and recovery and athletic performance and as I prepare for my second TCS New York City Marathon, I feel confident in my ability to wake ready on my BEDGEAR products, fit specifically for me.”
About BEDGEAR® PERFORMANCE®
Sleep was boring until 2009 when BEDGEAR® redefined sleep as an activity with their patented heat and the first moisture management fabric technologies, which create a more awake and connected population. As the only brand of Performance sleep products, the company introduced personalized fit pillows and mattresses, providing 100% of total sleep comfort based on an individual’s sleep position and body frame. BEDGEAR is proud to manufacture in the U.S. and focuses their innovation on being additive and supportive of specialty retailers. BEDGEAR’s products are sold in more than 4,000 retail stores across the globe and have earned more than 100 trademark registrations. Since inception, BEDGEAR has partnered with professional athletes, and has become the choice of more than 15 professional and Olympic sports teams and to the world’s largest marathon, the TCS New York City Marathon. The brand currently features over 200 individual athletes and opinion leaders that sleep on personalized fit products as part of their training regimens. Throughout the years, BEDGEAR has become an iconic American brand that has grown beyond borders to a global footprint from which they’re driving World Peace through commerce. Sleep Fuels Everything®! Learn more at bedgear.com.
About the TCS New York City Marathon
The TCS New York City Marathon is the largest marathon in the world and the signature event of New York Road Runners (NYRR), the world’s premier community running organization. The race is held annually on the first Sunday of November and includes over 50,000 runners, from the world’s top professional athletes to runners of all ages and abilities, including over 9,000 charity runners. Participants from approximately 140 countries tour the diverse neighborhoods of New York City’s five boroughs—Staten Island, Brooklyn, Queens, the Bronx, and Manhattan. Race morning also features the Rising New York Road Runners Youth Invitational at the TCS New York City Marathon, a race within Central Park that finishes at the same finish line being crossed hours later by the marathon field. More than one million spectators and 10,000 volunteers line the city’s streets in support of the runners, while millions more watch the globally televised broadcast. The race is a founding member of the Abbott World Marathon Majors, which features the world’s top marathons—Tokyo, Boston, London, Berlin, Chicago, and New York. Tata Consultancy Services (TCS), a leading global IT services, consulting, and business solutions organization, is the premier partner of NYRR and the title sponsor of the TCS New York City Marathon. The 48th running of the TCS New York City Marathon is set for November 4, 2018. To learn more, visit www.tcsnycmarathon.org.
SOURCE BEDGEAR
