LOS ANGELES — Authenticity is more important than ever to run a successful business, as consumers identify it as one of the top qualities they look for before choosing a brand. If customers feel a business isn’t authentic, they will have a negative opinion towards it and won’t purchase its products. Runway Waiters, a high end promotional model agency, has discovered some tips for being authentic in today’s market.
Ernest Sturm, the president of Runway Waiters, knows all about the importance of authenticity in life and in business. He was successful in the nightlife industry as a promoter before realizing it didn’t align with his personal values. He decided to start his own business that would give models signed to real talent agencies the opportunity to earn extra money by staffing high-end events.
It was far from an overnight success, and Sturm spent some time being homeless in Los Angeles and then later sleeping in blowup beds in a small office. His hard work has paid off, though, as he now has multiple offices and a business generating almost $2 million in revenue.
On the subject of authenticity, Sturm says that “Nothing is more important than being honest with your audience. You should have values to your brand that stay consistent at all times, and your brand should be built on open, honest communication with customers.”
In looking at the businesses that are well-known for their authenticity, Runway Waiters found three key behaviors they all had in common. In order to build an authentic brand that people can trust, these three behaviors will be vital.
- Knowing Your Company’s Values
Everyone knows that a business’ intention is to make a profit, but there needs to be more to it than that. Every successful business has a deeper purpose than simply selling whatever it is they sell.
Rolls-Royce and Kia both sell cars, but their values and mission are entirely different. Rolls-Royce values giving luxury consumers a high-end car that balances performance and style. Kia focuses on manufacturing cars that even families on a budget can afford. A company’s values tell people what it represents.
- Keeping the Message Consistent
For consumers to believe in a company’s values, those values must stay consistent at all times. If a different image of a company is presented to try and satisfy multiple audiences, that’s not authentic.
It’s smart to use an approach that fits the medium that’s being used, but the values a company presents should stay consistent. This will reinforce that the business is what it says it is.
- Telling the Truth
It seems so simple, but businesses often feel that they can pull the wool over people’s eyes. They overpromise and underdeliver or they hide things from customers, like the businesses that take full advantage of the fine print or that advertise products for a low price, only to tack on all kinds of fees.
Aim to be honest and upfront with people. When a business tells the truth with consumers, they will trust in the brand.
About Runway Waiters:
Runway Waiters is a staffing agency that provides high-end brands with agency-signed models for hosting, bartending and event promotions. It operates in Los Angeles, Miami, New York and everywhere in between. Runway Waiters works with a variety of modeling agencies, including Wilhemina, Ford, NEXT and Vision.
SOURCE Runway Waiters