By Jay Betsill
The Dallas Cowboys Cheerleaders took a huge step in fan interaction as they unveiled “official” public Twitter accounts for the veterans who are returning to audition in May. Until Feb. 3, the only chance any fans had to experience this would be to attend a game at Cowboys Stadium or one of the DCC appearances. With the worldwide appeal and fan base of the Cowboys, this eliminates most fans.
“With the ever growing use of social media, we saw it as an opportunity to grow the interaction of the DCC and the DCC brand through Twitter,” said Kelli Finglass, Director Dallas Cowboys Cheerleaders. “As an organization, we realize social media is here to stay and we can either embrace it and get out in front of it or choose to ignore it and not adapt. We have chosen to embrace it.”
The Dallas Cowboys Cheerleaders have always had social media accounts including Facebook and Twitter, accompanied with concerns of confidentiality and safety. By creating the public DCC branded accounts, the girls can share their experiences as public figures to further interact with the fans while allowing them the privacy to keep personal accounts secured. Each cheerleader was given the option to participate because forcing the issue would go against what social media is all about.
The plan is to fully integrate social media into all things DCC included game day presentations and the printed materials. Look for the popular CMT series Dallas Cowboys Cheerleaders: Making the Team to include some interactive perspectives. Dallas Cowboys social media manager Shannon Gross has begun to hold monthly classes to educate the girls on items ranging from best practices and safety to new developments in the social media space and Q&A sessions.
“Our main objective with this project is to strengthen the bond with the fans and let them get to know and interact with the cheerleaders on a personal level,” Finglass said. “We’ve only had the accounts active for a few days and they have already been a huge hit with fans and the DCC.”
Follow the Dallas Cowboys Cheerleaders on social media at Facebook, Twitter and Instagram.
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