NEW YORK — Vita Coco is one of the most popular natural food and beverage brands in the U.S., “cracking nearly 2 million coconuts a day.”
Model, television personality and New York Times best-selling author, Chrissy Teigen is one of the most popular personalities on social media, engaging more than 10 million followers on Twitter, Instagram and Snapchat, every day. Now, the two have come together to promote Vita Coco Coconut Oil, one of the most natural and versatile food products on store shelves nationwide.
Vita Coco and Teigen share a point of view: to be funny and authentic while spreading a message about a healthy lifestyle that’s decidedly your own. That is where Vita Coco Coconut Oil comes in – it’s an excellent, natural alternative to the usual cooking oils with uses that extend way past the kitchen.
“I love how versatile coconut oil is. I use it for everything from food braising to body moisturizing and even diaper rashes — John hasn’t had one since!” said Teigen. “It’s a great product that everyone should be using.”
“Chrissy cracks us up with everything she does on social media and she knows a thing or two about making great food and taking care of your body,” said Charles Van Es, Vita Coco Vice President of Marketing. “We can’t think of anyone we would rather work with as a brand!”
So expect the unexpected on social when the campaign starts in July.
Visit vitacoco.com for more information.
SOURCE Vita Coco
