PLANO, Texas — This holiday season Tostitos, one of the flagship brands from PepsiCo’s Frito-Lay division, is calling on snackers to not only give thanks as they get together with loved ones, but to also give back, through a partnership with The Salvation Army.
Tostitos will make a donation for every bag of its new Yellow Corn Bite Size tortilla chips purchased from now until the end of the year, up to $500,000, to support local Salvation Army chapters. This week, Tostitos kicked off the partnership in its backyard to support the local Dallas-Ft. Worth community with the help of Dallas Cowboys quarterback Dak Prescott. Starting now, the program broadens nationally so everyone can “chip in” across the country.
“The Salvation Army helps millions of Americans every year; it’s such an honor to partner with them to raise awareness and contributions for local communities,” said Pat O’Toole, senior director of marketing, Frito-Lay North America. “The Dallas area is home to Frito-Lay and obviously a special place for us, but we wanted this program to reach far and wide. By tying to our newest product offering, we’re able to do just that.”
Prescott will help raise awareness by starring in a Tostitos TV ad in support of the partnership premiering during the Thanksgiving Day broadcast of the Cowboys and Los Angeles Chargers, airing on CBS. Earlier this week, Prescott unveiled the partnership with a larger-than-life ringing of the iconic Salvation Army Bell at The Star in Frisco, Texas, home to the Dallas Cowboys World Headquarters. The red bell replica — this version nearly 10 feet tall — will be featured at Tostitos Championship Plaza for events from Thanksgiving until New Year’s as a reminder to give back. To view the commercial and learn more about the partnership, visit www.Tostitos.com.
“I’m very fortunate to be where I am now, but it was definitely not always this way growing up,” said Prescott, whose mother worked as the manager of a truck stop while raising her three children. “There are so many people in need around the country, so any little thing I can do to help is awesome. I’m excited to partner with Tostitos on this program that really will make a difference.”
Purchasing Tostitos Yellow Corn Bite Size chips is an easy way for people to give back. The newest offering from Tostitos offers the crispness of your favorite chip, but in a bubbly, delicious bite-size form that’s perfect for dipping. But more importantly, they’re chips for a good cause.
Tostitos’ partnership with The Salvation Army will complement the longstanding, year-round relationship between the Cowboys and Salvation Army. The Dallas Cowboys’ primary community focus is rooted in the Jones family’s passion for and commitment to The Salvation Army. Since 1997, the Cowboys have dedicated their Thanksgiving Day halftime performance as a national showcase to kick off The Salvation Army’s Red Kettle Campaign — as a result, over $2 billion has been raised and more than 500 million people in need have been served.
Tostitos Yellow Corn Bite Size are available nationwide now for a MSRP of $4.29. With the purchase of any specially marked bag, Frito-Lay will donate to The Salvation Army. For more information and to find where to purchase Tostitos Yellow Corn Bite Size tortilla chips, visit www.Tostitos.com.
Tostitos is one of many Frito-Lay North America brands – the $15 billion convenient foods division of PepsiCo, Inc. (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter http://www.twitter.com/fritolay.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com/.
About The Salvation Army
The Salvation Army, established in London in 1865, has been supporting those in need without discrimination for more than 135 years in the U.S. Nearly 25 million Americans receive assistance from The Salvation Army each year through a range of social services: food for the hungry, relief for disaster survivors, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless, and opportunities for underprivileged children. For every dollar donated to The Salvation Army, 82 cents is used to support those services in 5,000 communities nationwide. The Salvation Army tracks the level of need across the country with the Human Needs Index (HumanNeedsIndex.org). For more information, go to SalvationArmyUSA.org or follow on Twitter @SalvationArmyUS.
About The Star
The Star is the 91-acre campus of the Dallas Cowboys World Headquarters and practice facility in Frisco, Texas. Developed as a first-of-its-kind partnership between the City of Frisco and Frisco ISD, The Star features Ford Center, a 12,000-seat stadium that hosts Frisco ISD football games and other events; Cowboys Fit, a 60,000 square-foot gym developed in partnership with leading fitness developer, Mark Mastrov; and Cowboys Club, a members-only club where the country club meets the NFL. Throughout 2017, The Star will welcome The Omni Frisco Hotel, a 16-floor, 300-room luxury hotel; Baylor Scott & White Sports Therapy & Research at The Star, a 300,000 square-foot center of excellence for sports medicine; as well as a variety of shopping, dining and nightlife options. For more information on The Star, visit: http://thestarinfrisco.com/.