GREENSBORO, N.C. — In a video recently released by Mack Trucks, Oakland Raiders defensive end Khalil Mack shares what it takes to be a Mack: hard work, determination and grit. These values match the values of Mack Trucks, which led the NFL star to partner with the brand.
The video, released just following the launch of the Mack Anthem™ model Sept. 13, features Mack, the 2016 NFL Defensive Player of the Year, as he works out, practices and takes the field.
“You only get out what you put in,” Mack says as the video shows the Mack Anthem taking the road. “And I’m all in. We live for times like these. We are Mack, and this is our Anthem.”
Mack Trucks announced the partnership with Mack, originally from Fort Pierce, Florida, in July.
“This partnership was a natural fit,” said John Walsh, vice president of global marketing and brand management for Mack Trucks. “We share the same values. We share the same name. But most importantly, Khalil Mack stands for everything we believe in – humility, honesty and dedication.”
“What Makes a Mack” was released Sept. 15. Previously, Mack Trucks released the video “Mack Meets Mack” in July to tremendous response. To date, that video has been viewed nearly 200,000 times.
Mack attended the University at Buffalo. The fact that he was lightly recruited out of high school, and given a low ranking by a well-known video game maker going into his sophomore year of college, served as motivators for him to work even harder.
The results speak for themselves. In 2013, Mack was named the Mid-American Conference Defensive Player of the Year, becoming the first Buffalo football player to win the award in the school’s history. He also set a number of school and NCAA records, including being tied for first in tackles for a loss and most forced fumbles.
He was selected by the Oakland Raiders with the fifth overall pick in the NFL draft in 2014, and in just his third year, was named NFL Defensive Player of the Year.
The Mack Anthem gives drivers and businesses the tools they need to command the road. With a bold grille and prominent Mack wordmark, the Anthem features an all-new exterior design with optimized aerodynamics for improved fuel efficiency. New driving and sleeping environments were crafted with an emphasis on increasing driver comfort and productivity.
The Anthem is available in several configurations, including a Day Cab, an all-new 48-inch Flat Top Sleeper, and an all-new 70-inch Stand Up Sleeper. The Anthem is now available for order.
Dedicated to durability, reliability and meeting the needs of customers, Mack Trucks has provided purpose-built transportation solutions for more than a century. Today, Mack is one of North America’s largest producers of heavy-duty trucks, and Mack® trucks are sold and serviced through an extensive distribution network in more than 45 countries. Mack trucks, diesel engines and transmissions sold in North America are assembled in the United States. Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality, ISO 14001 standard for environmental management systems and OHSAS 18001 standard for health and safety management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations’ public information campaign aimed at enhancing the safety of our nation’s roadways.
Mack Trucks is part of the Volvo Group, one of the world’s leading manufacturers of trucks, buses, construction equipment and marine and industrial engines. The Group also provides complete solutions for financing and service. The Volvo Group, with its headquarters in Gothenburg, Sweden, employs about 95,000 people, has production facilities in 18 countries and sells its products in more than 190 markets. In 2016, the Volvo Group’s net sales amounted to about $33 billion. The Volvo Group is a publicly-held company. Volvo shares are listed on Nasdaq Stockholm.
For more information about Mack, visit our website at www.macktrucks.com
SOURCE Mack Trucks
