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HACKETTSTOWN, N.J. — Hunger can affect anyone – even the toughest football players – getting them “Blocked,” “Sacked” or “Intercepted.” SNICKERS is showing fans what happens when hunger strikes on the field with their new, punny (punt-y?) NFL-themed “Hunger Bars.”
This football season, SNICKERS, a long-time partner with the NFL, is bringing to life hunger symptoms on the field with 26 bars, like “Sacked,” “Fumbled” and “Penalized.” An evolution of the brand’s award-winning “You’re Not You When You’re Hungry” campaign, SNICKERS first launched Hunger Bars in 2015 to help fans identify who they become when they’re hungry.
“You’re off your game when you’re hungry,” said Michael Italia, Senior Brand Manager, SNICKERS Brand. “As we continue to evolve the brand’s award-winning ‘You’re Not You When You’re Hungry’ campaign and give fans more ways to share how hunger affects them and their friends, our new SNICKERS NFL Hunger Bars show the effects of hunger on the field – and on their fantasy picks.”
The full line-up of SNICKERS NFL-themed Hunger Bars includes: Bench Warmer, Benched, Blocked, Defeated, Defensive, Deflected, Denied, Downed, False Start, Flagged, Fumbled, Fumbly, Guarded, Incomplete, Intercepted, Off-Sides, Out of Bounds, Pancaked, Penalized, Punted, Rushed, Sacked, Sidelined, Snappy, Tackled and Winded.
SNICKERS plans to support the roll out of the new NFL-themed Hunger Bars through a variety of 360 marketing activities, including two new ads, Fantasy Night and Number One Fantasy, in-store displays and social media.
For more information on SNICKERS or the brand’s new NFL Hunger Bars, fans can visit SNICKERS on Facebook, Twitter or at www.SNICKERS.com.
SOURCE Mars, Incorporated
