NEW YORK — Flywheel Sports Inc., one of America’s leading indoor cycling brands, announced that it has appointed Sarah Robb O’Hagan as Chief Executive Officer, effective today.
Sarah’s background includes her role serving as global president of the multi billion dollar sports brand Gatorade, where she successfully led the business through a major repositioning and business turnaround. Most recently, Sarah was global president of the luxury fitness company Equinox, where she led a significant innovation and technology transformation . A high-energy combination of disruptive business leader, fitness fanatic, passionate author, and cheerleading mom, Sarah has also held leadership positions at both Nike and Virgin Atlantic Airways. As CEO of Flywheel Sports, she plans to transform the business into an omnichannel lifestyle brand through the enrichment of program content, enhanced services, and the strengthening of its technology platform.
Lew Frankfort, Executive Chairman of Flywheel Sports and Chairman Emeritus of Coach, Inc., said, “I am thrilled to have Sarah join us to provide the vision and leadership to enable the brand to realize its great potential. Her experiences leading innovation and transformation as an executive in the airline, sports and fitness industries as well as her clear personal passion for our mission to help people achieve their physical potential makes her the perfect match for this opportunity. I am delighted to partner with Sarah in the next chapter of our journey.”
Sarah Robb O’Hagan said, “I’m so fired up to be joining the Flywheel team. I feel like this great business is the opportunity towards which my entire career has been building. Having spent the last few years writing a book about what it takes to exploit your own potential, it was amazing for this role to present itself at the exact moment that I knew where I needed to be. Flywheel has an awesome team delivering an indoor cycling experience that has all manner of potential to stretch into additional offerings. We have an incredible growing community of passionate riders and barre participants that come into our studios every day wanting to push themselves to the next level. I can’t wait to help them get there with even more innovative offerings that meet their fitness needs.”
Flywheel Sports Co-Founder Ruth Zukerman, who is actively involved with the company as Creative Director, said “I am so excited to welcome Sarah to Flywheel. Her energy and passion for our team and our riders are just the right recipe to help us take our business to the next level.”
In her new role, Sarah will be based out of the company’s headquarters in the flatiron district of New York.
SOURCE Flywheel Sports Inc.
