NEW YORK — Lord & Taylor is proud to announce its spring 2016 Charity Day will take place on Saturday, April 30 to benefit Habitat for Humanity. All 50 Lord & Taylor stores will participate in an effort to raise funds for Habitat for Humanity, an organization that partners with people all over the world to help them build or improve a place they can call home. To date, Habitat has helped more than 6.8 million people worldwide.
The April 30 Charity Day expands Lord & Taylor’s involvement with Habitat for Humanity to a national scale, which began as a partnership between the New York City Flagship and Habitat for Humanity’s New York office last November. The retailer committed to raising funds to partner with a family to rebuild their home in Queens, with plans to present the keys to the family at this November’s Fifth Avenue holiday windows unveiling.
“With Mother’s Day approaching, we are all reminded how important family is,” said Liz Rodbell, president, Hudson’s Bay and Lord & Taylor. “Habitat for Humanity helps build homes in which families can thrive, and Lord & Taylor is proud to support their efforts.”
Charity Day is an all-day shopping event that includes engaging in-store activations such as monogramming stations, denim customization, fashion illustrators, sweet treat sampling and more. Additionally, stores offer special discounts, local entertainment and refreshments.
With the purchase of a $5 ticket, customers receive two 30%-off single-item coupons, as well as one 20%-off storewide savings pass (10% off of cosmetics and fragrances) for use on April 30 only (some exclusions apply). Tickets are available for purchase now at any Lord & Taylor store. The full $5 cost of each ticket sale made in store will go to Habitat for Humanity. Additionally, 1% of all LordandTaylor.com sales received on April 30 will be donated to the organization, up to a maximum of $15,000. Customers who purchase a $5 ticket at entrance locations on April 30 will also receive a Mother’s Day card to show appreciation for the special women in their lives.
In addition to the in-store activations and ticket sales, Lord & Taylor has teamed up with 1-800-FLOWERS.COM in nine of its stores to provide a gift-with-purchase flower bar. Customers who spend $200 or more (on merchandise after promotional discounts) in participating stores on April 30 will receive a 1-800-FLOWERS.COM bouquet (while supplies last). The following Lord & Taylor stores will feature the flower bars: New York City Fifth Avenue flagship; Westchester, NY; King of Prussia, PA; Trumbull, CT; and five New Jersey locations: Quakerbridge, Ridgewood, Westfield, Willowbrook, and Garden State Plaza.
SOURCE Lord & Taylor
