HACKETTSTOWN, N.J. — High fashion bags of chocolate candies are coming to shelves near you! In honor of the 75th anniversary of M&M’S, the brand has collaborated with Danish fashion designer, Camilla Stærk, to create the M&M’S by Stærk Designer Collection.
Stærk brings the sophistication and creativity of her men’s and women’s fashions to these special designer packs, exclusively available in Target stores nationwide starting September 4. The exclusive packaging includes animal print inspired designs for M&M’S Milk Chocolate and M&M’S Peanut.
“With all of our collaborations, we seek out partners we know our fans will love and be inspired by” said Tanya Berman, Director, M&M’S Brand. “We love how Camilla incorporated her signature style to reimagine these special bags of M&M’S.”
Stærk, who developed her love of design through her family’s furniture business, is known for her unique print and surface designs. Through her partnership with M&M’S, she hopes to celebrate the signatures of both brands, and add unexpected twists in a complementary and playful fashion.
“The M&M’S collaboration is something completely different for me, and I loved every moment of the process” said Camilla Stærk, Founder and Creative Director, STÆRK Collection. “I welcomed the chance to apply what I do in fashion to create a strong design story for this exclusive packaging for the brand’s 75th anniversary.”
The collaboration is supported with a marketing campaign including retail displays and packaging and a print advertisement in the September issue of VOGUE.
To learn more about M&M’S®, visit mms.com, Instagram (www.Instagram.com/mmschocolate) Facebook (www.Facebook.com/mms) or Twitter (@mmschocolate).
To learn more about STÆRK Collection visit Facebook (facebook.com/staerkofficial), Twitter (twitter.com/camillastaerk) or Instagram (instagram.com/camillastaerk/)
SOURCE Mars, Incorporated
