SYDNEY — Iconic Australian beauty brand ModelCo, renowned for its glamourous celebrity ambassadors, has snapped up the hottest “IT” girl and model of the moment, Hailey Baldwin as its latest muse. The uber cool celebrity daughter of actor Stephen Baldwin will release her own Hailey Baldwin for ModelCo colour cosmetics product range which she designed in collaboration with ModelCo CEO and Founder Shelley Barrett. Hailey will be in Sydney in November 2016 to launch the high end ‘limited edition cosmetic collection’ for ModelCo which will be available exclusively on ModelCo’s online store modelcocosmetics.com and through retailer Mecca Maxima.
In a bold move, Hailey has launched #thebeautysquad to build on the hype of the up-coming collection.
“The Hailey Baldwin for ModelCo range is all about my signature go-to beauty products. I have always loved the world of beauty and was thrilled to be given the chance to show my creativity by collaborating with a cult-cool brand like ModelCo. I feel that ModelCo has a modern, innovative approach to beauty and I love that my fans can now create my personal beauty style. My product range is affordable, accessible and combines quality and femininity for a photo-finish inspired look and feel. Think filter-esque hues, sleek packaging and premium formulas” said Hailey Baldwin.
Hailey’s signing is a signature ModelCo move for the brand which has an impressive list of past ModelCo ambassadors including Aussie Icon Elle Macpherson, Dannii Minogue, Cheyenne Tozzi and most recently Rosie Huntington-Whiteley. ModelCo Founder and CEO Shelley Barrett, a former model agent, prides herself on identifying up and coming talent that will resonate with her customers:
“Hailey epitomises raw beauty and has a look which is very edgy, modern and cool. I felt compelled to join forces and bring Hailey’s fresh take on beauty to her many fans around the world. It was inspiring to work with her on this project and inject a renewed, contemporary feel to the ModelCo brand.”
Reaching the 15 year milestone in 2016, ModelCo continues to evolve as a multifaceted beauty brand with global appeal and new innovations across all three ModelCo beauty categories — self-tanning, natural skincare and colour cosmetics.
Customers will be lining up to pre-register for the limited edition, Hailey Baldwin for ModelCo collection at: modelcocosmetics.com
SOURCE ModelCo
